Increasing Adoption Ideas: CEO Playlist

Has anyone created a CEO playlist where you ask a senior executive to pick a few of their favorite assets?  I'm curious how this has worked for you.  Did you get greater adoption from the assets from the CEO playlist?  Did you pick the assets for the playlist and have the CEO approve it, or did they select the assets themselves?  How did you advertise the CEO playlist?  Was it through Promotion Banners and Strips?  Please respond with any insight you have regarding your experience with CEO Playlists.
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Comments

  • Michelle Vonderau
    Michelle Vonderau
    NAVIGATOR
    Third Anniversary 10 Comments 5 Likes 5 Awesomes
    edited December 2021
    @Maia Eyre I know Equifax has done this in the past! From what I am able to see on my end, Equifax began promoting a custom channel Titled "CEO's Weekly Note Resources Here!" on 10/6/21 opened up to all users. So far according to the promotion report in Percipio, total impressions is over 44K, total unique impressions is over 6100 and over 300 clicks.
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    Original Message:
    Sent: 12-08-2021 09:42
    From: Sue Orchanian
    Subject: Increasing Adoption Ideas: CEO Playlist

    Has anyone created a CEO playlist where you ask a senior executive to pick a few of their favorite assets?  I'm curious how this has worked for you.  Did you get greater adoption from the assets from the CEO playlist?  Did you pick the assets for the playlist and have the CEO approve it, or did they select the assets themselves?  How did you advertise the CEO playlist?  Was it through Promotion Banners and Strips?  Please respond with any insight you have regarding your experience with CEO Playlists.
  • [Deleted User]
    [Deleted User]
    EXPLORER
    10 Comments
    edited December 2021

    @Maia Eyre I know Equifax has done this in the past! From what I am able to see on my end, Equifax began promoting a custom channel Titled "CEO's Weekly Note Resources Here!" on 10/6/21 opened up to all users. So far according to the promotion report in Percipio, total impressions is over 44K, total unique impressions is over 6100 and over 300 clicks.
    -------------------------------------------
    Original Message:
    Sent: 12-08-2021 09:42
    From: Sue Orchanian
    Subject: Increasing Adoption Ideas: CEO Playlist

    Has anyone created a CEO playlist where you ask a senior executive to pick a few of their favorite assets?  I'm curious how this has worked for you.  Did you get greater adoption from the assets from the CEO playlist?  Did you pick the assets for the playlist and have the CEO approve it, or did they select the assets themselves?  How did you advertise the CEO playlist?  Was it through Promotion Banners and Strips?  Please respond with any insight you have regarding your experience with CEO Playlists.

    WOW Michelle - those are great stats!  Maia - can you tell us more on what impact this has had with your learners? Do they feel like they know the CEO a bit better? Do they appreciate the content and give you feedback on how they are applying it?  It would be great to hear your story.
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    Original Message:
    Sent: 12-09-2021 13:23
    From: Michelle Vonderau
    Subject: Increasing Adoption Ideas: CEO Playlist

    @Maia Eyre I know Equifax has done this in the past! From what I am able to see on my end, Equifax began promoting a custom channel Titled "CEO's Weekly Note Resources Here!" on 10/6/21 opened up to all users. So far according to the promotion report in Percipio, total impressions is over 44K, total unique impressions is over 6100 and over 300 clicks.

    Original Message:
    Sent: 12-08-2021 09:42
    From: Sue Orchanian
    Subject: Increasing Adoption Ideas: CEO Playlist

    Has anyone created a CEO playlist where you ask a senior executive to pick a few of their favorite assets?  I'm curious how this has worked for you.  Did you get greater adoption from the assets from the CEO playlist?  Did you pick the assets for the playlist and have the CEO approve it, or did they select the assets themselves?  How did you advertise the CEO playlist?  Was it through Promotion Banners and Strips?  Please respond with any insight you have regarding your experience with CEO Playlists.