How Do You Know if Your Marketing Efforts are Successful?

I am very interested in hearing from Customers what they do to measure the success of their marketing programs.   If you have a marketing strategy created, where you touch your audiences on a regular basis, how do you know if the marketing you promoted hit the mark?  Do you run usage reports before and after a marketing campaign?  Do you reach out to your top learners to ask them if they engaged due to a communication that was sent?  Anything else that you do?
Tagged:

Comments

  • Unknown
    edited November 2021
    Some of the work my customers have done is a mix of the above:

    - we will look at the data to see pre and post marketing to see if engagement has gone up as well as if it aligned to the particular theme
    - pulse surveys on a monthly/quarterly basis often provide a good way to receive feedback and refine the approach 

    I think more importantly it's making sure that your marketing efforts are aligned to key initiatives/priorities across the business so that our efforts are relevant and meaningful to learners.-------------------------------------------
    Original Message:
    Sent: 09-15-2021 09:53
    From: Sue Orchanian
    Subject: How Do You Know if Your Marketing Efforts are Successful?

    I am very interested in hearing from Customers what they do to measure the success of their marketing programs.   If you have a marketing strategy created, where you touch your audiences on a regular basis, how do you know if the marketing you promoted hit the mark?  Do you run usage reports before and after a marketing campaign?  Do you reach out to your top learners to ask them if they engaged due to a communication that was sent?  Anything else that you do?
  • Sue Orchanian
    edited November 2021

    Some of the work my customers have done is a mix of the above:

    - we will look at the data to see pre and post marketing to see if engagement has gone up as well as if it aligned to the particular theme
    - pulse surveys on a monthly/quarterly basis often provide a good way to receive feedback and refine the approach 

    I think more importantly it's making sure that your marketing efforts are aligned to key initiatives/priorities across the business so that our efforts are relevant and meaningful to learners.-------------------------------------------
    Original Message:
    Sent: 09-15-2021 09:53
    From: Sue Orchanian
    Subject: How Do You Know if Your Marketing Efforts are Successful?

    I am very interested in hearing from Customers what they do to measure the success of their marketing programs.   If you have a marketing strategy created, where you touch your audiences on a regular basis, how do you know if the marketing you promoted hit the mark?  Do you run usage reports before and after a marketing campaign?  Do you reach out to your top learners to ask them if they engaged due to a communication that was sent?  Anything else that you do?

    I love how you are tying key initiatives and priorities to marketing efforts!  That is a great suggestion for all organizations to focus on.